B I D D I R O W L E Y 

Biddi Rowley—a photographer and creative director based in New Zealand—approaches her work through a unique lens of connection and authenticity. Both travel and professional practice has led to an understanding of the value in experiences shared through storytelling, influencing both creative approach and motivation in her conception of object and human engagement.

Project research, consultation and collaboration is approached with a considered awareness of the association between subject matter and self. Founding her practice on an understanding that human experience is inherent to brand identity, collaborators are delivered individual representations of connection—between people and place, custom and community—whether through  image documentation or brand development.